
In a week of milestones (or should that be millstones?) I also launched HKYworld - a global, digital magazine for hockey players around the world. STOP! Don't go away - it's REALLY exciting. Actually, it is - it's a digital, page-turning, multi-media, cutting-edge production. Don't just believe me though, Lucozade's PR bod said:
· Excellent content – new, fresh, good mix of hockey and personality stories
· Really good look and feel – young, will appeal to players
· Incorporation of videos is excellent – I’ve just watched them all
· The ‘controls’ for page turning/zooming etc work very well and are very clear
· Overall really good initiative and Chris should be congratulated