Wednesday, 13 October 2010

COPYWRITING

I've been doing a lot of copywriting lately. Berkeley Homes is building some developments under the exclusive banner of the "Village Collection" and i've been writing the brochure copy.

The look and feel is very beautiful: you can see one I wrote here:

http://www.berkeleygroup.co.uk/media/pdf/s/p/the_hawthorns_brochure.pdf

Friday, 9 April 2010

TRIATHLON: Chrissie Wellington

Chrissie Wellington is a British Triathlete and reigning, and triple, World Ironman Champion (2007 , 2008 and 2009).

I interviewed her and discovered some triathlon tips in the process.

Wednesday, 7 April 2010

GRAZIA MAGAZINE: real life

30% of women have gone online to meet men for sex. I interviewed one such woman for the quality women's weekly, Grazia Magazine. Here she tells me her story...

A LOOK AT BEIJING ONE YEAR AFTER THE OLYMPICS






















Exactly a year after the Beijing Olympics I wrote a feature focusing on the lives of the ordinary Chinese people living in the shadows of the Olympic park.

I interviewed residents of Beijing about the Beijing Legacy and the feature was published in The World of Chinese Magazine. It will be interesting to compare what will happen in East London after London 2012 Olympics and whether residents will be as positive about the Olympic experience as the Beijingers were.

Friday, 22 January 2010

The TRX


Copy Men's Health? Moi? The TRX is the latest fitness gadget - it's great for core strength (apparently ha ha). The key thing with this circuit based article was the eye-catch design.

www.trxfitness.co.uk
www.fitpro.com

Vegan Bodybuilding


One of the most enjoyable interviews i've ever done. Robert Cheeke, "the world's most famous vegan body builder" gets a ripped, muscular body using nothing more than vegetables and some heavy gym sessions.

www.fitpro.co.uk
www.robertcheeke.com


Reader interactive fitness challenge...


Check this out for a fitness circuit! 300 reps as quick as possible - my PT 'guinea pig' did it in under 11 minutes. The crazy fool! A great interactive feature which I wrote and filmed it. It's a great interactive article - I put the final video on YouTube for readers to watch, try to beat and then upload their own results.

http://www.youtube.com/watch?v=tg6yjk-Sgog