I've been doing a lot of copywriting lately. Berkeley Homes is building some developments under the exclusive banner of the "Village Collection" and i've been writing the brochure copy.
The look and feel is very beautiful: you can see one I wrote here:
http://www.berkeleygroup.co.uk/media/pdf/s/p/the_hawthorns_brochure.pdf
Wednesday, 13 October 2010
Friday, 9 April 2010
TRIATHLON: Chrissie Wellington

Chrissie Wellington is a British Triathlete and reigning, and triple, World Ironman Champion (2007 , 2008 and 2009). I interviewed her and discovered some triathlon tips in the process.
Labels:
chrissie wellington,
fitpro,
journalism,
triathlon
Wednesday, 7 April 2010
GRAZIA MAGAZINE: real life
A LOOK AT BEIJING ONE YEAR AFTER THE OLYMPICS



Exactly a year after the Beijing Olympics I wrote a feature focusing on the lives of the ordinary Chinese people living in the shadows of the Olympic park.
I interviewed residents of Beijing about the Beijing Legacy and the feature was published in The World of Chinese Magazine. It will be interesting to compare what will happen in East London after London 2012 Olympics and whether residents will be as positive about the Olympic experience as the Beijingers were.
Labels:
beijing,
journalism,
legacy,
London 2012,
olympics
Friday, 22 January 2010
The TRX

Copy Men's Health? Moi? The TRX is the latest fitness gadget - it's great for core strength (apparently ha ha). The key thing with this circuit based article was the eye-catch design.
www.trxfitness.co.uk
www.fitpro.com
Labels:
fitness challenge,
Fitness Professionals,
fitpro,
personal training,
TRX,
writer
Vegan Bodybuilding

One of the most enjoyable interviews i've ever done. Robert Cheeke, "the world's most famous vegan body builder" gets a ripped, muscular body using nothing more than vegetables and some heavy gym sessions.
www.fitpro.co.uk
www.robertcheeke.com
www.fitpro.co.uk
www.robertcheeke.com
Labels:
bodybuilding,
Fitness Professionals,
fitpro,
gym,
health,
sport,
vegan,
vegetarian,
writer
Reader interactive fitness challenge...

Check this out for a fitness circuit! 300 reps as quick as possible - my PT 'guinea pig' did it in under 11 minutes. The crazy fool! A great interactive feature which I wrote and filmed it. It's a great interactive article - I put the final video on YouTube for readers to watch, try to beat and then upload their own results.
http://www.youtube.com/watch?v=tg6yjk-Sgog
Labels:
fitness challenge,
personal training,
PT,
Steve Jack,
youtube
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